Website Content

How Important is Website Content?

One of the most common misunderstandings with websites is that once you build the site, you automatically have an on-line presence.  It is of utmost important to understand that just having a website, does not establish an on-line presence for your business.

A true on-line presence is having your business represented on hundreds of sites accross the internet.  Interaction with social media sites and having a place for your clients to interact with your business is a website absolute must with today's style of pull marketing.   

If a business owner does not constantly update their website content, then what is the compelling reason for a vistor to return to the site?  If the information remains static or only changes periodically, once a user has read through the information provided on the site, for what reason would the user have to return. 

The key is to understand how and why people use the internet.  One reason to use the internet is to gather information.  The second most important reason is to interact with other on-line users. 

Website content is the most important aspect of your online presence.  It is the beacon of light to call out for new visitors as well as to welcome back previous visitors.  It is the virtual soapbox for the business to be able to come to the microphone as often as they like and speak about their expertise in their business.

Many business owners struggle with what type of content to use on their website.  Many industries have access to several sources of information, such as publications, or technical/insider information that can be very easily converted into great content for their website. 

Identifying content is as easy as categorizing subjects of the business, and the information resources they have on those subjects.  The next step is to convert those resources into valuable content and present the information in a manner to teach and inform visitors.  Everything comes down to a system!

There are two very important goals in posting content.  The first goal of content is to keep visitors engaged and returning.  The type of content we described above creates attraction to a real specific target market — visitors who are interested in the continued information being provided. 

Additionally, the site design should provide for consumer interaction, meaning they can make comments on your content, thereby creating an online community directly through your website!  People can exchange comments and questions and also learn from each other.  Basically the site content provides the forum.

The second goal of content is to influence the visitor to engage and opt-in to your list.  The 'list' is the single most important reason for having a website.  If you do not have a secure system to collect visitors information, the website then is not functioning to serve the business.  The content should help attract the target market, influence them to join the list, and thereby provide the website owner the opportunity then to offer their services back to the contacts in that list. 

If done effective, it is conceivable to grow a list of 10,000 names in the course of a year.  Imagine having a list of 10,000 prospects every month who you have already created a great relationship through the power of your sites content.!   Content is the key to a site!

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