Are you Mobile Ready?

 If you think your company can afford NOT to have a mobile optimized website, check out some of these statistics:

  • By 2013 more people will use mobile phones to access the internet than PCs.
  • Mobile searches have grown 400% since 2010.
  • There will be one mobile device for every person on earth by 2015.
  • 71% of users expect a mobile site to load as fast as a desktop site.
  • 60% of users expect mobile sites to load in three seconds or less.
  • 78% will retry two times or less if it does not load initially.
  • 57% will no recommend a business with a bad mobile site.
  • 40% have turned to a competitors site after a bad mobile experience.
  • 95% of smartphone users searched for local information.
  • 61% of users call a business after searching and 59% visit the location.
  • 90% of these people act within 24 hours.
  • 81% of users prefer mobile sites to apps when comparing prices.
  • 79% prefer mobile sites for product reviews.
  • 63% prefer them for purchasing.
  • 70% of mobile users have compared product prices on their phones.
  • 65% have read product reviews on their phones.
  • 50% of mobile searches lead to purchase.

Still think you don’t really need an optimized mobile website? Contact us today to find out more about what is a fully optimized mobile site.

Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

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