OMG What Happened To My Fanpage?! – The New Facebook Page Changes

Logging into your Facebook account today may have given you quite a shock if you have a Fanpage, or Page as they are now called!

They've actually been called Pages as opposed to Fanpages for a while now, and you "Like" a Page instead of becoming it's "Fan".  These are mere trivialities compared to the changes that came about today…

Here is a rundown of the major changes or Upgrades, as FB is calling them:

Navigation Had Been Moved

The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture. The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.

Profile Picture Sizes Reduced

Profile picture size: The profile picture size for Pages has been adjusted from 200×600 to 180×540.

You Can Use Facebook "As Your Page"

In other words, to a limited extent you can be identified with your page as opposed to your personal profile.  You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page.  This enables you to interact on other Pages as your Page. You can not interact with personal profiles as your Page.

Photos At The Top – Just Like On Your Profile

The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page.

Wall Filters

Pages now have two publicly visible Wall filters-”Posts by Page” and “Everyone.” Page admins will be able to view additional filters-”Most Recent” and “Hidden Posts.”

Email Notifications

You can opt to receive notifications when people post or comment on your Page.

Featured Pages & Admins

You can feature other Pages your Page likes, or admins of your Page, in the new “Likes” and “Page Owners” sections on the left side of your Page.

Mutual Connections

When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like.

PLUS:  The Big Bomb Drop!

No More Static FBML App!

“On March 11, 2011, you will no longer be able to create new FBML apps and Pages will no longer be able to add the static FBML app While all existing apps on Pages using FBML or the static FBML app will continue to work, we strongly recommend that these apps transition to iframes as soon as possible. Lastly, we want to be clear that our deprecation of FBML does not impact XFBML, such as the tags that support social plugins.

What this means is that you can continue to add Static FBML to your Fan Page, and to develop custom tabs, but after March 11 Page admins will no longer be able to add the Static FBML application. 

People seem to be pretty surprised and upset by a lot of this, but frankly how can they be?   We've all seen the major changes implemented on the personal profiles, so did we really think the pages would stay untouched? 

The good news is that at least some of the FB Page Creation tools are still viable.  Our favorite of these is the Lujure Facebook Fanpage Factory.  Like any of these page creation tools, there is a learning curve but it is a Drag & Drop tool for the most part so the curve is a short one.

Some people are counting on the statement that on March 11th when the changeover is "complete" that the old static FBML pages will still work, you just won't be able to create new ones.  But for how long will that remain the case?!

Nobody really knows, and frankly I'm not willing to bet my business on it…


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