Intro to Social Media

Unless you've been living under the proverbial rock, you have heard about social media sites.  Facebook and Twitter are probably the two best known but there are literally hundreds of thousands of social media sites online right now with more being launched every day.  So what qualifies a site as a social media site?

A social media site is really any site that allows you to interact with other members of the community.  You usually have the ability to add friends, follow other members, or some other way of building a list of site members that you choose to share your onsite activities with.  Hence the name Social Media.  You are socializing with your list of friends on these sites.  So whether we are talking about posting your pics on Flickr, your videos on YouTube or your brief Tweets on Twitter, you are involved in Social Media.

So how do we use social media sites to promote businesses?

The two most effective tactics here are a bit surprising:

  1. Stop Selling
  2. Give Your Business Away

Stop Selling:

Your goal on social media sites is to become a part of the dialogue going on in your business niche, and to become considered an authority or resource to others in the community.  You won't succeed at this if you seem to only be interested in making sales directly on the site.  This is at the heart of the paradigm shift we have seen over the past 15 years from push to pull marketing.

Give Your Business Away:

One of the most effective ways to accomplish the above is to give away your expertise to those that have elected to be a part of your community.  On the surface it would seem that, in many cases, you're at best making your services unnecessary to your potential clients or customers, and at worst creating your own competition.  You can do this with slowly with posts and tips, but there is another far more effective way to do this which creates sales and revenues far faster.

"Give your business away" at seminars and events that you promote via social media sites.  These can be either paid or free events.  If you charge for the event be sure that your content is very low on sales content.  Likewise if you give a free event, be sure that your "Commercial" is at the very end, and the rest of your program is usable without purchasing anything from you at all.  These events are one of the most powerful tools you will find to build your business with social media.

Read our posts on the various social media sites like Facebook, Twitter and YouTube for the most effective ways to use these all important sites.

Intro To SEO

SEO or Search Engine Optimization is how you get your site ranked by search engines like Google and Yahoo in their organic or free results.  The amount of traffic you can get at no cost is determined by just two factors:

  1. How many people are searching for that particular keyword or keyword phrase.
  2. How good your position or rank is with the search engine for that particular keyword or keyword phrase.

There is no lack of tools out there to help you find keywords or phrases with tons of people searching for them.  To start, you are best off using just free tools like the Google Adwords Keyword Tool.  It will give you monthly search volume, relative competition, and suggest related keywords and phrases.  You can even input a competitor's website and find out the keywords Google suggests for them. 

Another great place to find keyword ideas is at . This is a site owned by Amazon that is a treasure trove of marketing info.  You should already know which keywords you are getting traffic from by looking at the analytics in your website's backroom.  Now run a search for these terms and check Alexa to find out what keywords they are getting traffic from.  This is a great shortcut to some amazing traffic.

There are a ton of methods for achieving your SEO goals and ranking at the top of the SEs for your keywords, but they can really all be divided into:

  1. Onsite SEO – Essentially this comes down to setting your site's title and meta tags for maximum benefit.
  2. Backlink Building – There are quite a number of methods to build backlinks, but this boils down to posting backlinks on other sites pointing back to your own.

Fortunately, this is all much simpler than it sounds. 

You can simplify your Onsite SEO by simply setting up your site using WordPress.  Whether you are building a blog or a static website, you can do much worse than doing it with WordPress.

A lot of this is done automatically by the default settings WordPress has built into your install.  There is so much more that can be done using free plugins too.  Read more on this in our Onsite SEO posts. 

Backlink building will be an ongoing effort as you seek to rank for an ever growing number of keywords and phrases.  When I started out doing Internet Marketing back in the 90's I did so using Stone Evans Plugin Profit Site.  I was his 69th customer. 

Stone had an amazing one year tutorial teaching his clients the best ways to get targeted traffic to their sites, and how to convert them to sales.  He preached that the number one method to get targeted traffic was through Article Marketing and he was right.  Much has changed since those early days with Stone, but not this. 

Article marketing will get you not just backlinks so that you can rank for your keywords, but people that read these articles will also click through to your website already prepped for the message your site has to offer.  Don't let this overwhelm you, writing articles to promote your site is far easier than you think.

Yes, Social Media is also an important vehicle for posting backlinks but that is usually secondary to how these sites should be used.  Much of what you do with social media for backlinks should be automated as well.  Again, WordPress will take care of most of that for you with plugins.

There are dozens of backlink building methods available to you and we will be giving you access to all of them in our posts here as well:

  • Article Marketing – (at the risk of repeating myself)
  • Forum Signatures
  • Community Website Profiles
  • Blog Commenting
  • Backlink Automation Software
  • Video Marketing
  • Parasite Hosting Pages – (Squidoo, Hubpages, LiveJournal, etc.)
  • And more others than I can even begin to list here…

Keep reading and I promise you will get more SEO tools and resources than you will find in most paid product offers.